WRAL-TV Launches Experimental ATSC 3.0 Station
WRAL-TV Raleigh launched an ATSC 3.0 station operating under an experimental license, licensee Capitol Broadcasting said in a news release Wednesday. The official launch was a live simulcast of a WRAL newscast and a simultaneous second channel broadcasting of a…
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documentary shot in 4K/UHD HDR. WRAL plans to use ATSC 3.0 “to provide a deep offering of On-Demand content, access to multiple sources of video to enhance linear viewing, and a number of other 24/7 streams of TV and radio programming,” the release said. “We intend to share what we learn with the broadcast industry while utilizing ATSC 3.0’s capabilities to become better providers of news and information for our viewers,” said James Goodmon, general manager of CBC New Media. “We will be broadcasting throughout Raleigh and Durham, N.C. and performing test measurements to learn about the characteristics of this new delivery platform,” said Capitol Broadcasting Director-Engineering and Operations Peter Sockett in the release. WRAL provided a similar function for the original ATSC standard for HDTV.