ICANN Finds Growing Awareness of gTLDs in Nielsen Survey
A Nielsen survey on consumer attitudes toward the domain name system and generic top-level domains (gTLDs) reveals that “overall awareness of generic top-level domains has grown when compared to the baseline study that was conducted last year and continues to…
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grow,” said ICANN Global Domains Division President Akram Atallah Thursday in a news release. Nielsen surveyed more than 5,400 consumers in 24 countries in Asia, Europe, North America and South America, ICANN said. Fifty-two percent of respondents said they were aware of at least one new gTLD, with increased awareness evident in Asia, Europe and North America, ICANN said in a report on the Nielsen survey. Higher numbers of consumers were aware of legacy TLDs, with 95 percent saying they were aware of the .com domain, ICANN said. Eighty-eight percent of respondents said they were aware of the .net domain, while 83 percent were area of .org. Ninety-five percent of respondents said they trusted country-code TLDs, while 91 percent said they considered legacy TLDs trustworthy, ICANN said.