Major Ad Agencies, Google, Others Join TAG Fight Against Pirated Digital Ads
Global advertising agencies Interpublic and Omnicom and companies Bayer, GoDaddy and Google said they will take aggressive steps to stop ads from appearing on pirated websites, the Trustworthy Accountability Group said in a Thursday news release. The 2-year-old TAG, formed…
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by the American Association of Advertising Agencies, Association of National Advertisers and Interactive Advertising Bureau in part to combat digital ad piracy and copyright infringement, said $2.4 billion in revenue is lost to pirated sites annually. By committing to Tag's pledge, the companies -- joining dozens more ad agencies and advertisers now in the initiative -- must take "commercially reasonable steps to minimize the inadvertent placement of digital advertising on websites or other media properties,” the group said. This means they must hire a TAG-validated company that offers anti-piracy services, use TAG-certified ad placement services or conduct business with ad agencies that carry the TAG “Certified Against Piracy” seal. Eleven companies have "earned" that seal, "which signals to the industry that their anti-piracy services meet stringent requirements of keeping ads off of sites that contain illicit content," said TAG.