Two-Thirds of Chinese Consumers Plan Smartwatch Buy in Next 12 Months, ABI Says
Movado Group research recently found that half of U.S. consumers are “not interested” in smartwatches (see 1605270034), but buying intentions are much higher among Chinese, an ABI Research survey found. The research firm estimates nearly two-thirds of Chinese consumers plan…
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to buy a smartwatch in the next 12 months, it said in a Tuesday report. “The heightened demand is due to the wide range of choices that local manufacturers offer consumers, as well as to the products’ affordable pricing, good design, and comprehensive feature set.” Some among the more affluent Chinese consumers regard the Apple Watch and other branded smartwatches “to be a desired status symbol,” it said. ABI found 42 percent of the respondents it canvassed are willing to spend between $150 and $310 on a smartwatch, while 36 percent regard “a reasonable price to be below $150,” and 22 percent are likely to spend more than $310, the firm said: “It is likely that some consumers will gladly pay a higher price for a reputable and customized smart watch, but most will probably choose the cheaper options.”