Five Percent of US Broadband Homes To Buy VR Headset by Year-End, Parks Says
Some 2.3 million U.S. broadband homes own a virtual reality headset, said Parks Associates, which said 5 percent of U.S. homes plan to buy one this year, up from 1 percent who bought one in 2015. Driving purchase plans are…
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gaming systems that can deliver immersive experiences with superior sound and graphics, said a Parks survey of 10,000 U.S. broadband households. “The mass market is more likely to adopt mobile VR, which will be less expensive and uses a tool -- the smartphone -- that the majority of U.S. consumers own,” said analyst Barbara Kraus. As VR headsets become part of the consumer IoT, they will become an interface for other connected devices in the home, said Kraus. Parks recommends that CE companies provide simple ways to manage multiple content streams while giving users the tools to personalize their experiences with a VR headset. "The CE industry is moving from one defined by hardware to a business of virtualized products, OTT content, and new advertising models, which could be integrated into a VR interface for users to control and interact with their homes," Kraus said.