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DTS Teaming With Nowtilus on DTS:X OTT Surround Sound

In one of a handful of NAB announcements, DTS said Monday it’s teaming with LiveTV and video-on-demand content service company Nowtilus on surround-sound targeted toward pay-TV operators and broadcasters. The offering delivers multichannel surround sound to mobile and connected over-the-top…

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devices that include DTS Headphone:X technology using components from Unified Streaming and castLabs’ mobile player SDK (software development kit), DTS said. The companies are offering broadcasters and content providers a turnkey service for delivering digital video content and multichannel surround sound experiences to customers, said Patrick Knippel, Nowtilus managing director-finance and sales. Elsewhere, DTS gave an HD Radio status report since its buy of iBiquity last fall. HD Radio technology was built into roughly 37 percent of cars sold in the U.S. last year and is available on 36 brands and more than 200 models, DTS said, while more than 2,300 radio stations have upgraded to HD Radio. New car models due out this year with HD Radio receivers: Alfa Romeo Giulia, Audi R8 Spyder, Hyundai Ioniq, Kia Niro, Lexus LC, Toyota 86 and Toyota Mirai. The 2016 Subaru Legacy and 2016 Toyota Camry are on-site at NAB for real-world demos, said DTS, which is also showcasing FM+ technology, it said. DTS also said at NAB that DTS-supported content encoding will be available next month through Microsoft Azure's Media Encoder Premium for OTT streaming services. Media Encoder Premium gives OTT services the ability to encode and package DTS-enabled content “with minimal investment and engineering lift," said Ronny Katz, vice president-streaming solutions and business development, DTS.