Sprint CEO Tweets He's Sorry for Offensive Ad
Sprint CEO Marcelo Claure apologized for a controversial advertisement calling T-Mobile “ghetto” last week. In the video ad, released last week, Claure asks a focus group of wireless customers what comes to mind when he says the name T-Mobile, and…
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a customer replies, “Oh my God, the first word that came to my head is ‘ghetto.’” The use of that description in the ad triggered immediate backlash. Claure took to Twitter to apologize. “My job is to listen to consumers,” he tweeted Tuesday. “Our point was to share customer views. Bad judgment on our part. Apologies. Taking the video down.” T-Mobile CEO John Legere tweeted, “I don’t think I need to respond.” Wednesday, Claure apologized again, tweeting, “As a proud Hispanic immigrant, I should have been more sensitive and known not to publish the customers’ comment.”