Panasonic Teams With Triton Digital on Inserted Ad Offering for Vehicles
Panasonic’s Aupeo GmbH subsidiary is collaborating with Triton Digital at the Worldwide Radio Summit in Hollywood, California, using Triton’s Tap OnDemand advertising program to insert targeted ads into personalized audio messages delivered through the Panasonic OneConnect platform. The Panasonic-Triton collaboration…
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lets manufacturers communicate brand messages, service promotions and other customized content directly to consumers on the road, said Panasonic. The OneConnect platform can communicate the vehicle’s operational status in an audio format that makes it easy for the driver to grasp the importance of a vehicle indicator or status light, the company said. The platform can also enable follow-up actions, such as dialing a phone number, or setting a destination or reminder, and the driver can act on the notifications with a click or simple voice command, it said. OneConnect also can trigger messages based on location, vehicle status or type, Panasonic said. A message could be played to all drivers with a specific software version to initiate an update or to all vehicles within 50 miles of a dealer that have an active check engine light to offer a service discount, the company said. OneConnect reports successful message playback and follow-through action metrics, it said.