LG Seeks ‘vrChannel’ Trademark for Virtual-Reality Smartphone Games
LG Electronics seeks U.S. registration of a basic-word trademark for “vrChannel” for software “for downloading and playing virtual reality games on smartphones,” among a multitude of other uses, its April 5 application (serial number 86965142) at the Patent and Trademark…
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Office showed. LG’s South Korea parent group filed a similar application (application number 4020160019062) with Korea trademark authorities March 15, PTO records said. LG also envisions using vrChannel for wearable devices, motion sensors, digital signage, operating-system software for smartphones and TVs, its application said. The vrChannel trademark disclosure, "covering a possible ecosystem related to VR software for a range of portable devices and accessories, speaks for itself," an LG spokesman emailed us Tuesday. "For competitive reasons, I’m not in a position to amplify at this time." Two months earlier, Samsung applied to register a “VR” stylized logo for goods and services similar to those listed in the LG application for vrChannel (see 1602230058). While VR is the common abbreviation for virtual reality, there was no mention of virtual reality goods or services in the Samsung application as there was in the LG application, PTO records showed.