Uber Settles With Los Angeles, San Francisco DAs
Uber agreed to pay $10 million in a settlement with San Francisco and Los Angeles. It will have to pay another $15 million in two years if it hasn’t complied with all terms of the agreement. California Superior Court Judge…
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Mary Wiss Thursday approved the settlement, resolving the enforcement action that began in December 2014. Uber agreed not to use possibly misleading phrases like “safest ride on the road” or describe its background checks as “the gold standard,” in advertising, the company said. “We’re glad to put this case behind us and excited to redouble our efforts serving riders and drivers across the state,” Uber said. San Francisco District Attorney George Gascón said the settlement “sends a clear message to all businesses, and to startups in particular, that in the quest to quickly obtain market share, laws designed to protect consumers cannot be ignored.” Los Angeles County District Attorney Jackie Lacey said she's pleased Uber agreed to comply with state consumer laws: “The ridesharing company has pledged to communicate honestly about its driver background checks and airport fees, important steps to protecting the residents of California.”