One in 10 US Broadband Homes Will Buy Smartwatch by Midyear, Parks Says
Western European consumers will buy 24.5 million connected fitness trackers and 20.8 million smartwatches in 2020, Parks Associates said in a Tuesday report. “The expansion of mobile device platforms to wearable form factors creates many opportunities for developers to build…
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new services and applications,” it said. “For the smart watch, its location on the body and easy access put it in a great position to act as a remote control for smart home features, a role currently occupied by the smartphone.” Parks estimates that 10 percent of broadband homes in Spain own a smartwatch, followed by 8 percent in the U.K., 7 percent in Germany and 6 percent in France. In the U.S., a third of broadband homes own a digital health and wellness device, and 10 percent plan to buy a smartwatch by midyear 2016, the researcher said.