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Shopgate Adds Apple TV Apps to Its Menu of Shopping Channels

SaaS (software as a service) platform Shopgate added Apple TV apps to its roster of shopper channels, joining iPhone, iPad and Android apps, it said Friday. The Apple TV apps were to launch Saturday during Shopgate’s South by Southwest launch…

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party, said Shopgate. The large-format interface for Apple TV apps is customizable with drag and drop widgets, said Shopgate. The company said it simplifies content management by connecting a merchant’s e-commerce store to its Shopgate account and automatically syncing products and orders. Shopgate’s persistent shopping cart allows customers to complete purchases in the Apple TV app or jump among devices without starting over, Shopgate said.