Smartphone Users Spend More Time Listening to Music Than Watching Video on Devices, Says Parks
Smartphone owners spend more time per day listening to music on their phones than they do watching video clips, said a Parks Associates survey released Wednesday. Some 68 percent of smartphone owners listen to streaming music daily, it said, and…
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while 71 percent watch short video clips, video viewers spend just 24 minutes on average per day, versus streaming music consumers' average of 45 minutes per day. Amazon Prime Music, a feature of Amazon Prime, is the most popular paid music subscription service among U.S. broadband households, “but the streaming music war has intensified as the large connected entertainment companies are driving to consolidate their offerings," said analyst Harry Wang. Apple launched Apple Music and Google is consolidating music offerings across the Play content store and YouTube platform. “Consumers are getting more music options as the competition for users escalates," Wang said. Digital media usage varies based on operating system platform and mobile carrier, with iPhone users consuming more content than users of Android or other operating systems, Parks said. T-Mobile and Sprint customers have the highest daily music consumption among U.S. carriers: More than 75 percent of T-Mobile subscribers stream music daily versus 66 percent of Verizon users, it said, with Sprint and AT&T falling in between. Other findings: Smartphone owners spend an average 28 minutes per day playing games on their mobile device, and 40 percent of smartphone owners watch longer video clips such as TV or movies at least once per day.