Mobile Shopping Up 65 Percent Over Presidents Day Weekend on Furniture Retail Platform
The mobile shopping boom isn’t just for electronics and small-ticket items. Revenue from smartphone purchases during Presidents Day sales was up 65 percent year over year on the Blueport e-commerce platform for furniture retailers, the company said Thursday. Smartphone sales…
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generated 35 percent of revenue on the Blueport Platform, said the company. The week’s top seller was a 139-inch-long sectional sofa with an average smartphone order of roughly $730, Blueport said. “The idea of purchasing a sectional on a phone was once unimaginable,” said Blueport Commerce CEO Carl Prindle. “Today, a responsive website that works as well on a phone as it does on a tablet or desktop is the cornerstone of a retailer’s omnichannel strategy.”