Nearly Half of US Homes Stream Amazon, Hulu or Netflix at Least Once a Month, LRG Says
Fifty-seven percent of U.S. households subscribe to VOD from Amazon, Hulu or Netflix, and 48 percent of U.S. adults stream at least one of the services monthly, a Leichtman Research Group report said. Some 81 percent of U.S. households have…
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a DVR, subscribe to Netflix or use VOD from a cable or telco provider; 30 percent use two of the services; and 13 percent use all three, Leichtman said. Seventy-seven percent of consumers 18-24 stream a VOD service monthly, compared with 63 percent in the 25-44 age group, 50 percent aged 45-54 and 23 percent 55 and over, the researcher said. The number of adults streaming from Netflix on a weekly basis is now 37 percent, up from 8 percent in 2010, Leichtman said, and 83 percent of Netflix streaming users watch their Netflix content on TV. Other findings: 64 percent of pay TV subscribers have a DVR, up from 45 percent in 2010; 65 percent of households with annual incomes above $75,000 have a DVR; and 61 percent of all cable subscribers have used VOD from their current provider. The December phone survey canvassed 1,214 adults ages 18 and older in continental U.S TV households. Margin of error is 2.8 percent.