E-Tailers Lose 42% of Potential Sales to Cart Abandonment, Report Says
E-tailers lose as much as 42 percent of potential sales, or $150 billion a year, by making it too hard for consumers to complete the checkout process, a BlueSnap report said Tuesday. It's based on an analysis of 650 U.S.…
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retailers representing three-fourths of U.S. e-commerce spending, said BlueSnap, which has launched a checkout conversion calculator to help retailers identify friction points that lead to missed sales. Those missed sales go instead to e-tailers such as Amazon that have a “simple, one-click checkout process,” BlueSnap said. The company’s Powered Buy Platform helps merchants address checkout conversion problems identified by the calculator, it said.