Holiday Online Purchases via Desktop PC Up 6% From 2014, comScore Says
Purchases made online from desktop computers during November and December totaled $56.4 billion -- up 6 percent over the previous holiday season, comScore said in a news release Friday. Total holiday digital spend reached $69.1 billion -- a 13 percent…
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growth from 2014 -- and mobile commerce was 18 percent of total holiday digital commerce, said comScore. "I believe that we've seen a paradigm shift in 2016 where the future of retail will increasingly be defined by consumers' behavior on mobile," said Gian Fulgoni, comScore chairman emeritus.