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December Same-Store CE Sales at Conn's Plummet 20.5%

December sales at Conn's jumped 2.5 percent to $137.5 million despite a 20.5 percent same-store sales decline in consumer electronics, it said Thursday. Excluding the videogame and digital camera categories Conn's recently exited, same-store CE sales fell 5.8 percent, it…

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said. December was hurt "by an expanded promotional time frame in the marketplace during November, which likely pulled sales forward into that month," the chain said. "Sales performance continued to be softer in our markets with greater oil industry concentration, consistent with the relative performance experienced since October."