Smartwatch Penetration Reaches 7% Among Broadband Households, Parks Says
One in 10 U.S. broadband households plans to buy a smartwatch by mid-2016, a Parks Associates report released Tuesday said. Smartwatch adoption in broadband households grew from 4 percent at the start of 2014 to 7 percent currently, Parks said.…
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"Unique form factors" will help spur sales this holiday season, analyst Harry Wang said, saying smartwatches are especially popular in broadband households with children due to family-oriented use cases. Smartwatches also have “significant health applications,” Wang said. Wearables will be the subject of a Parks Connections Summit at CES Jan. 6, 10:30-11:45 a.m., in the Venetian Hotel, level 4, Marcello 4501.