IDC Sees 2015 as First Year of Only Single-Digit Smartphone Growth
IDC sees 2015 as the first year of single-digit percentage worldwide smartphone sales growth, 9.8 percent to 1.43 billion units. The forecast reflects a slowdown in growth in most Asian markets and in Latin America and Western Europe, it said…
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Thursday. With the smartphone market “finally slowing” to single-digit year-to-year growth, maintaining market momentum will depend on “the success of low-cost smartphones in emerging markets,” it said. “This, in turn, will depend on capturing value-oriented first-time smartphone buyers as well as replacement buyers.” IDC sees Android smartphones finishing 2015 with a 9.5 percent global shipment increase to 1.16 billion units, enough for an 81.2 percent market share. Shipments of iPhones will rise 17.3 percent this year to 226 million units, for a 15.8 percent share, it said. IDC sees Windows Phone shipments declining 10.2 percent to 31.3 million units for a 2.2 percent share.