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PTO Declares ‘Abandoned’ 2 Service Marks Applied for by Secure Content Storage Association

Two trademarks sought for registration by the Secure Content Storage Association were declared “abandoned” Monday at the U.S. Patent and Trademark Office, meaning SCSA let lapse the applications with no "statement of use" filings, agency records show. Last May, SCSA…

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chose Vidity as the new “consumer-facing brand name” of its platform for the delivery and “locally stored playback” of Ultra HD, HD and standard-def movies for multiple devices (see 1505200049). But another SCSA application for the mark, “TROVE” (serial number 86343236), was declared dead at the PTO Monday, as was the plain-text version of the “VIDITY” mark (serial number 86343276), agency records show. “MUJU” (serial number 86343292), another mark that SCSA applied for, was declared abandoned May 12, its records show. The “design mark” of “VIDITY” spelled out with an inverted black triangle (serial number 86617595) remains SCSA’s only surviving mark on PTO’s books. SCSA representatives didn’t comment.