BDA Debuts ‘Interactive’ Website To Tout Virtues of Ultra HD Blu-ray
The Blu-ray Disc Association is supporting the expected early-2016 introduction of Ultra HD Blu-ray players and movies with the launch of an “interactive website demonstrating the features of the new format,” BDA said Wednesday. Ultra HD Blu-ray “will set a…
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new standard in picture and audio quality, bringing a major upgrade in resolution, color, contrast and motion,” BDA said. The website, UHDBDinnumbers.com, simulates the differences that 4K resolution, high dynamic range and higher frame rates “will make to your favorite movies,” it said. Two sections of the website, one for higher resolution, the other for HDR, are headlined, “See the difference for yourself.” One invites the viewer to use a “slider” to view the differences in standard-definition resolution, HD and Ultra HD. The other enables comparisons between standard dynamic range and HDR. Both sections have the “disclaimer” that the comparative images are only “representative” of the enhancements available with Ultra HD Blu-ray. On wide color gamut, the website touts Ultra HD Blu-ray as capable of displaying 76 percent of the “visible color spectrum” available for viewing by the human eye, vs. 35 percent for the current HD system. Ultra HD Blu-ray movies will be available on 66-GB dual-layer and 100-GB triple-layer discs and can stream video at data transfer rates as high as 128 Mbps, it said, without making advantageous comparisons with less robust data rates available through over-the-top streaming.