‘Business Entity’ Modeled After Wi-Fi Alliance Needed To Drive ATSC 3.0 Adoption, Sinclair's Aitken Says
There needs to be “a business entity” that drives the commercial adoption of ATSC 3.0, and “those pieces are being lined up,” Mark Aitken, Sinclair vice president-advanced technology, told us. “If you ask me, what’s going to drive this thing…
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forward, it’s going to be the equivalent of something like the Wi-Fi Alliance,” Aitken said of the group formed by big tech companies in 1999 as the Wireless Ethernet Compatibility Alliance (see 0209170020) and later renamed the Wi-Fi Alliance to promote and certify Wi-Fi products and services. “Think of this Wi-Fi Alliance being called something like the IP Broadcast Alliance,” Aitken said. “There was a standard in the analog days built around being able to convey pictures and sound over the air,” he said. “TV was the one thing.” But in ATSC 3.0, “we’ve got this broadcast platform, and it’s all IP-based,” Aitken said. “It’s a tremendous economic engine, but TV is only one of the services that it has to offer.” Aitken sees ATSC 3.0 as an opportunity to use existing TV services as an economic springboard “to get into new services that are possible because we have a wireless IP platform,” he said. “For me, that is the story. The story is IP broadcast.”