Walmart To Launch Holiday Shopping Season Sunday With 'Eight Weeks of Deep Savings'

officer, Walmart U.S., said “high-low retailers and pricing games have led to frustrated holiday shoppers who second-guess their purchase decisions throughout the season.” The retailer will be “doubling down on its everyday low price promise through the season,” McKenna said. It promised more Rollbacks that run for at least 90 days, including on electronics, and fewer “this weekend only” holiday offers. Savings will last “all season long” and are matched by Walmart’s price match guarantee, Walmart said. The price matching doesn’t apply in certain situations, including competitor pricing on one-hour guarantee items, misprinted ad prices or closeout sales, Walmart said. Nearly 75 percent of traffic to Walmart.com is expected to come from a mobile device this holiday season, due to new promotions designed to integrate online and in-store shopping. Customers who buy online and elect to pick up in-store can use "mobile check-in," which alerts them when they arrive at the store to tap the “I’m ready” button to pick up the product. A video demonstrating the feature shows a customer pushing a shopping cart and doing more shopping rather than simply picking up the online order. A “search my store” app feature points shoppers to the aisle where a product is located. A wish list feature allows Walmart customers to share wish lists with friends and family, it said. Walmart expects more than 210 million app experiences during November and December, up from 18 million two years ago. To promote its tech offerings “at unbelievable prices,” Walmart said it's selling an Apple iPad Mini 2 for $199. An iPad Mini 2 was selling for $269 at Best Buy Thursday.