Streaming Media Devices Result in More Video Watching on TV, Parks Says
U.S. broadband households with a streaming media device watch more video on TV than those without, said Parks Associates research released Tuesday. Streaming media device owners watch 22 hours a week, six of that Internet video and eight hours of…
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broadcast TV, compared with 18 hours a week for non-owners, though non-owners watch more broadcast TV -- 10 hours a week, Parks said. Streaming devices, along with more over-the-top video options, have "altered the video environment, demanding new business models in advertising, content creation, and video subscriptions," said Brett Sappington, Parks director-research, in a statement.