Bud Light Joins IoT With Smart Beer Fridge, App
Bud Light jumped into the IoT with a smart refrigerator that promises to inform a consumer when it’s running low on brews. The Bud-E Fridge gives consumers real-time information on its contents from a smartphone app including the number of…
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cans and bottles inside and when the optimal temperature for beer is reached, said the brand. The Bud-E Fridge was developed by Bud Light, Buzz Connect and Linq IQ. The accompanying app is available for Android and iOS devices. The fridge has a 78-beer capacity and inventory is managed in real time, said Bud Light. A countdown timer indicates when the beer will reach optimal temperature for drinking, and it chills cans and bottles below 32 degrees without freezing them, it said. The Bud fridge is an example of how “we continue to push the boundaries in technology and innovation, particularly in the connected home of the future,” said Lucas Herscovici, Anheuser-Busch vice president-connections. The app integrates with beer delivery service, Saucey, allowing consumers to order Bud Light for home delivery in Los Angeles, San Diego and San Francisco, Bud Light said. The $299 fridge is currently available only in California.