At 22,269 Sq. Ft., Microsoft's Manhattan 'Flagship' Store Will Be Its Largest
Microsoft’s Oct. 26 grand opening of its first U.S. “flagship” store in midtown Manhattan moves the company “one step closer to expanding our direct, face-to-face connection with Microsoft fans,” said David Porter, corporate vice president-worldwide retail and online stores, Wednesday…
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in a blog post. Microsoft also plans to open a shop Nov. 12 in Sydney, Australia, which will be the company’s first international flagship store, Porter said. The five-story, 22,269-square-foot Manhattan location, the largest in the Microsoft retail chain, “will be a premier venue to learn about, experience and shop for the products and services from Microsoft and our partners,” Porter said. The location at 677 Fifth Ave., just north of 53rd Street, will take over the property vacated by Fendi in February when it relocated its flagship store to Madison Avenue. Flanked by a Tommy Hilfiger flagship store and a Stuart Weitzman shop, the store is situated among many expensive boutiques that form an active shopping hub year-round, but especially during the holiday selling season. Microsoft plans a hard opening of the New York store at noon Oct. 26, but wants shoppers to begin lining up at 6 that morning in advance of grand opening ceremonies that begin at 11:30 a.m., the company said in a “Look out, New York!” announcement posted online Wednesday.