App Developers in ‘No Rush’ To Support Apple Watch, Says Strategy Analytics
Apps developers have been in “no rush” to support Apple Watch, Strategy Analytics said Wednesday in a report. Even app developers in health and fitness, a category that Apple has promoted heavily, “are reticent to extend support for Apple Watch…
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across their entire portfolio of apps,” said the research firm. When Apple Watch launched in April, “there was significant enthusiasm and competitive pressure to support the platform without any insight into how support would impact key performance indicators,” it said. As such, at launch, nine of the top 10 airlines had an Apple Watch app, it said. “However, the data does not support the notion that Apple Watch is a platform that today offers an opportunity to grow revenue, increase audience size or achieve organic growth,” it said. “This is not necessarily a long-term indictment of wearables or Apple Watch, but instead a note of caution to companies debating the need for short-term support.” The prospects “remain bright” that Apple will ship more than 15 million Apple Watches this year,” it said. But “companies need to evaluate their goals for releasing an Apple Watch app,” because there's “little competitive pressure to rush in,” it said.