Young Hispanics Increasingly Turning to OTT, Centris Says
Over-the-top use is growing rapidly among younger Hispanic millennials, Centris Marketing Service said in an analysis released Friday. OTT use by Hispanics ages 18-24 in Q2 jumped 14 points year over year, as they increasingly use free video streaming services…
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or subscription VOD offerings rather than rent or purchase video online, Centris said. Among older Hispanic millennials aged 24-34, OTT usage was relatively flat year over year, the survey said. The Q2 data came from a survey of more than 800 Hispanic millennials, Centris said.