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Hammacher Schlemmer Bows $99.95 Baseball Cap That Inconspicuously Records 720p Video

For people who want to record HD videos inconspicuously, Hammacher Schlemmer has introduced the Video Recording Cap, a $99.95 baseball cap with a “pin-hole” lens embedded in the front of the crown, the New York gadget retailer said in Thursday…

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announcement. The cap’s camera captures 720p video at 30 frames a second and takes 1600 x 1200-resolution still photos in JPEG format, it said. The cap, which comes with a Hammacher Schlemmer "lifetime guarantee," supports storage of captured content onto an SD card up to 32 GB in size, it said. Three buttons on the rim allow one to easily start and stop recordings and snap pictures, the retailer said. It’s powered by a rechargeable battery that provides up to 70 minutes of recording from a four-hour charge using the included USB cable that also allows one to transfer content to a computer, it said. Hammacher Schlemmer representatives didn’t comment on what they see as the likeliest uses of the cap, but the announcement emphasized that the product is a Hammacher Schlemmer exclusive and that the retailer has a 167-year history of offering “the best, the only and the unexpected.”