GroupM to Require Partners to Abide by Trustworthy Accountability Group Anti-Piracy Guidelines
The GroupM media buyer said Wednesday that it will begin requiring all of its digital partners to become certified as providing services compliant with the Trustworthy Accountability Group's (TAG) anti-piracy guidelines or use a TAG-certified provider's services to participate in…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
GroupM's Trusted Marketplaces. GroupM said it also endorsed TAG's anti-piracy guidelines, which in conjunction with its TAG certification requirement will “make a significant impact on pirated content trafficking worldwide.” TAG's anti-piracy program prevents ad placement on websites that facilitate the distribution of pirated content. GroupM is “vigilant for clients' brand safety,” said GroupM Connect Chairman John Montgomery in a news release. “Our work with TAG in the development and now full adoption of anti-piracy guidelines is a major leap forward.”