Macy’s To Test Best Buy-Licensed CE Departments in 10 Stores This Fall
Macy’s will test Best Buy CE departments in 10 stores starting in November under a license agreement the department store chain announced Tuesday. The departments will average 300 square feet of floor space in various U.S. markets, Macy’s said, without…
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naming the markets. Best Buy employees will staff the departments, which will spotlight Samsung smartphones, audio devices and accessories, it said. “We are delighted that consumer electronics will be returning to selected Macy’s stores through this test, which will allow us to learn how we can best serve our customers’ needs in this very sophisticated category,” said Macy’s President Jeff Gennette in a statement. “Our customers have expressed interest in electronics for self-purchase and gift-giving.” Macy’s and Best Buy will assess the test results through the holiday selling season and into 2016 “before deciding on next steps,” he said. Macy’s was once a prominent retailer of CE products and figured big in the 1983 U.S. launch of the first Magnavox CD players from Philips, before abandoning the CE business years later.