One Media To Test ATSC 3.0 in Baltimore, DC
Coherent Logix and Sinclair's One Media got FCC special temporary authority to operate an experimental facility that will use the base elements of the new ATSC 3.0 standard, One Media said in a news release Thursday. The facility will implement…
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a single frequency network (SFN) using the new standard on channel 43 in the Washington, D.C., and Baltimore markets, it said: “The test is designed to provide real-time assessments of quality of service using the new Internet Protocol-based standard currently being reviewed by the Advanced Television Systems Committee.” The experiment is designed to prove new capabilities of broadcasting TV under ATSC 3.0, such as being able to program the same channel in adjacent markets, One Media said. “The SFN will permit broadcasters to 'zone' programming and advertising to discrete parts of a station's market using the same channel,” it said. "We now have a place to innovate, and together with our Memorandum of Understanding partners, Samsung and Pearl TV, we can bring powerful business ideas into practical demonstrations of opportunities to monetize all of our core assets,” said Sinclair Vice President-Advanced Technology Mark Aitken. The experiment's location on the “congested” East Coast helps test the new standard's capabilities under real-world conditions, One Media said. “Our demonstration should provide regulators the evidence they need to expedite these dramatic and competitive service improvements," said One Media Executive Vice President-Strategic and Legal Affairs Jerald Fritz.