Italy Tops European TV Watching; British Numbers Declining, IHS Says
Italy is the most TV-watching of major European nations, though Italians' screen time pales compared with Americans' TV consumption, IHS said Wednesday in a study of European and TV viewing habits. Last year saw British TV viewing roughly three hours…
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a day, down 14 minutes from 2013 and at a record low, while French and German viewers each averaged close to 3.5 hours a day in 2014 -- down about 10 minutes for French viewers and holding steady for Germans, IHS said. Average daily consumption of broadcast TV was up in Italy in 2014, to roughly four hours 20 minutes a day; including online and pay TV, it was at four hours 37 minutes. In Spain, average TV viewing was 242 minutes a day, IHS said. In the U.S., average TV watching was 351 minutes a day. That big difference between American and European consumption habits is due in part to the fact Americans often turn on the TV for background noise, while Europeans use radio, said Dan Cryan, IHS senior director-media and content.