UHD Alliance To Include Consumer Research
The UHD Alliance (UHDA) said consumer-driven testing will be part of the parameters leading to premium quality specifications for the Ultra HD ecosystem. “Our consumer testing is designed to help us confirm the possible combinations of features that collectively will…
Sign up for a free preview to unlock the rest of this article
Export Compliance Daily combines U.S. export control news, foreign border import regulation and policy developments into a single daily information service that reliably informs its trade professional readers about important current issues affecting their operations.
help usher in a new era of in-home entertainment,” UHDA President Hanno Basse said in a news release. The alliance is also developing certification/compliance and logo programs. Current activities are focused on hardware and packaged and streamed content, and the alliance expects to turn next to specifications and certification/compliance programs for content distributed via broadcast, satellite and cable, UHDA said Monday. “Getting the right combination of resolution, dynamic range, colour and audio across broadcast, streaming and packaged media is essential for a step change in quality experiences,” Simon Gauntlett, chief technology officer of Europe’s Digital Television Group (DTG), said in the news release. “Wide industry collaboration is the only way to achieve this and to ensure that consumers have clear information.” Membership in UHDA has reached about 30 companies since its formation in January and includes Hollywood studios and consumer electronics companies representing the majority of the 4K Ultra HD TV market, developers of enabling technology and content distribution players. “The global Ultra HD ecosystem is poised for strong growth over the next several years,” said Paul Erickson, IHS Technology senior analyst.