Movado’s First Smartwatch Will Bear Brand’s ‘Designer Aesthetics,’ Hit Its 'Sweet Spot,' CEO Says
Movado's introduction of its first smartwatch Q4 in time for the holiday selling season (see 1505280024) will include a marketing effort “to make sure the consumers know that we now have this with the Movado brand,” CEO Efraim Grinberg said…
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on a Thursday earnings call. The messaging behind the launch is that the smartwatch “will be within not only the designer aesthetics of the brand but also within the price points that our consumers expect for the Movado brand,” Grinberg said in Q&A. But the company won’t give specifics about the product until well into fall, he said. “We really have not given out any information yet about the product that we'll launch,” and won’t do so until “we prepare for deliveries,” he said. “But it's product that we're very excited about and hits the sweet spot of the Movado brand, both from the design and price point.” Movado hasn’t finalized distribution plans, he said.