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Target’s Q4 Emphasis Will Be on ‘Newness in Electronics,’ CEO Says

For the holiday selling season in CE, Target wants to focus on “newness in electronics,” CEO Brian Cornell said on a Wednesday earnings call. He avoided specifics, saying he didn't want to “go through the details of our plans.” Within…

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CE, “we’re looking at categories where we think we’re uniquely positioned to win, so working very closely with our suppliers to ensure that we have the right newness, that we’re ready with the right presentation,” he said. There are “a lot of exciting things in the pipeline,” he said. Many CE categories “are waiting for new innovation and we’re working closely with our key suppliers to make sure that we’re going to be bringing that innovation to the guest and featuring it throughout the fourth quarter,” he said.