ABI To Scale Back Apple Watch Shipment Projections, Estimates 2.3 Million for Q2
ABI Research changed course on its Apple Watch forecast, now estimating Apple sold 2.3 million watches in Q2, it said Thursday. The update follows Apple's recent earnings webcast (see 1507220052), where it tucked Watch figures into its Other Products category,…
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concealing actual sales numbers for the device. Citing “widely differing” estimates for Apple Watch sales, ABI said market reports estimating as many as 4 million units were shipped -- “suggesting inventories in excess of 1.5 million” -- seem “excessive.” ABI is scaling back its forecast of 14.89 million units shipping in 2015 and will publish the downgrade “shortly,” it said.