Snapchat Reaches Deal With Univision
Univision Communications signed a deal with Snapchat for the social media company to create “unique Live Stories” around Univision sports and entertainment events, the broadcaster said in a Thursday news release. Snapchat’s Live Stories let users at the same event…
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contribute photos and video “Snaps” to form one collective story. “Snapchat curates each Live Story, aiming to capture how participants are experiencing the event from all angles,” Univision said. The partnership will begin with the Gold Cup Final on Sunday, and Snapchat and Univision are plan a Live Story tied to the soccer event Copa America Centenario next summer, it said.