SK Telecom Selling Bluetooth-Enabled Hybrid LED Bulb/Beacon Technology for Retail Use
SK Telecom is using CSRmesh technology in a range of smart LED lightbulbs that double as Bluetooth Smart beacons to create an intelligent CSRmesh network for stores. A virtually unlimited number of smart lightbulbs can be controlled and networked in…
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a retail store to enable location-based shopping offers and other targeted information to be sent to smartphone users in precise locations in the store, said ​CSR. The bulbs, which fit into a building’s existing lighting fixtures, are fitted with a module based on the CSR1010 chipset, it said. CSRmesh enables Bluetooth low-energy (LE) devices to receive and act on messages and to extend the range of the Bluetooth LE network by repeating the messages to surrounding devices, it said. Current in-store beacon systems require the installation of wireless sensors around a store, which Anthony Murray, CSR senior vice president-business group, said is expensive and time-consuming. Adding the beacons to light bulbs -- the first such implementation -- offers “complete coverage” because light fixtures are already spread evenly throughout a store, said Murray. The LED beacon relies on a permanent main power supply so the service provider doesn’t have to manage the power needs for individual battery-powered beacons, said CSR. The SK Telecom smart LED beacon technology includes LED lightbulbs, the CSRmesh v1.2 protocol layer with beacon capability, and iOS and Android mobile support, it said.