Comcast Opens Experiential Studio Xfinity Store in Chicago Combining TV, Internet Tech
Comcast held a grand opening for its Studio Xfinity store in Chicago Friday. The new 9,000-square-foot space in Chicago’s Clybourn Corridor “brings together the best TV and Internet technology” and will be a testbed for “enhanced ways to serve customers,”…
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said the company. The interactive space will allow customers to experience Comcast Internet, video, voice and home security and automation offerings, said Comcast. The “transformational retail environment” is part of a larger nationwide Comcast effort “to redefine the customer experience," said John Crowley, senior vice president-Comcast’s Greater Chicago Region. When customers enter the studio, store staff will greet and guide them throughout their visit, then provide support after they leave for any follow-up questions, said Crowley. Customers will be able to try out products and services at “demonstration towers,” while merchandise walls will show compatible third-party products including the Sonos Soundbar and Netgear routers “that complement the Xfinity lineup,” the company said. The store will hold informational events and activities, including workshops, product demos, sports-related events and game nights with coffee, tea and “refreshments,” said Comcast.