Sony Teams Up With Foo Fighters on Hi-Res Audio Mission
Sony and rock band Foo Fighters said they agreed to work together on a Hi-Res Audio initiative. The effort coincides with the 20th anniversary of Foo Fighters’ debut album. Sony will engage in unspecified marketing initiatives as part of the…
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arrangement. It will promote Foo Fighters and Hi-Res Audio “leveraging the power of Hi-Res Foo Fighters songs worldwide," in Asia, Europe, Japan, Latin America and the U.S., it said. Sony considers Foo Fighters “a particularly important partner with great potential for conveying the incredible allure and value of Hi-Res to audiences worldwide,” it said. Foo Fighters has “always wanted the flesh and blood and emotion of our songs to get through to every listener and Hi-Res Audio is the best way for our fans to hear the music ... in its purest quality and truest form,” said the band.