Rémy Martin Says It's First to Market With Connected Bottle Using Secure NFC
Rémy Martin tapped Selinko's integrated near field communications platform to bring to market what it called the first bottle connected through "high-security NFC technology." The Club Connected Bottle will be available in nightclubs in China this fall, using a "tamper-proof"…
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NFC tag that can be used to prove "genuine provenance," to detect a previously opened bottle and to give the Rémy brand a way to connect to its audience after purchase, said Rémy Martin. The NFC chip works with asymmetric encryption to detect the opening of the bottle and remains active thereafter, said the company. When a consumer taps the top of a bottle using an Android phone with the Rémy Martin app, the app appears and shows whether the bottle is sealed or has been resealed, said the company. Once the consumer has opened a bottle, the integrated NFC tag emits a different signal indicating the bottle has shifted from "sealed" to "opened," it said. Tapping the bottle a second time brings up recipes and interactive games through which consumers can accrue loyalty points, a company spokeswoman told us. Rémy Martin intends to extend the program to iPhone users when the iPhone's NFC chip becomes available to third-party developers, she said. The technology is certified to EAL4+ graded (on a one to seven scale) evaluation assurance levels, according to global security standards originating in Europe, said the company. The program will roll out to other markets after the China launch, said the company.