4K Adoption Rapid, but ‘Less so Than Hoped for,’ Says IHS White Paper
Contrary to recent statements from chipmaker Sigma Designs that Ultra HD's adoption rate "is going quite a bit faster than the industry forecasters had it pegged for" (see 1506100003), the growth of 4K TV "has been rapid, but perhaps less…
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so than hoped for by supply chain stakeholders,” said an IHS white paper on how Ultra HD is “shaping” the display market. Market growth has “almost certainly been limited” by the scarcity of “diverse native UHD content and content sources, along with poor upscaling quality by some brands initially,” it said. For Ultra HD to become “an ongoing and long-term success like HD has been, it is not only about the deployment of technology into devices, but also about ensuring consumers receive and value 4K content,” it said.