SoundHound, Westwood One Create Mobile Ad Platform for Radio Stations
SoundHound and Westwood One created a mobile ad platform for radio stations, they said in a news release Monday. SoundHound for Radio lets radio stations “interact with listeners, brands, and advertisers” and became available Monday, the companies said. The platform…
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enables broadcasts to work with the SoundHound app “in a new way that gives not only the song information, but also attribution,” they said. When listeners use the SoundHound music recognition app on a station that has implemented SoundHound for Radio, “the results resolve to a branded station page including content, a contest, or coupon engagement opportunities,” the companies said. Local stations will control the ad information displayed, and the platform includes real-time analytics, said SoundHound and Westwood One.