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ILuv Breaks Into Smart Home Market With a $39 Color-Changing LED Bulb

ILuv introduced its first smart LED light bulb, in the company's “entry point into home automation,” it said Tuesday. With the iLuv Rainbow7 app for iOS and Android devices, users can dim and turn lights on and off from up…

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to 30 feet away, said iLuv. A color wheel on the app lets users scroll through a color spectrum of 16 million combinations and choose tones to match an activity, it said. The $39 bulbs can be customized to follow a schedule or to turn on automatically in response to an event such as the owner entering the home, said the company. Up to six Rainbow7 bulbs can be connected in a group, and a total of 10 groups can be operated by the app, it said. Bulb life is given as 20,000 hours.