Next Big Sound Acquisition Gives Pandora ‘Powerful Analytics Tool’
Pandora’s acquisition of Next Big Sound will give it “a powerful analytics tool used by tens of thousands of music makers, labels and marketers looking for data and insights about artists and their fans,” Pandora said in a Tuesday announcement.…
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Terms weren’t disclosed. “The combination of Pandora’s listening data and Next Big Sound’s analytical capabilities will create a vital source of data,” said Pandora CEO Brian McAndrews. Next Big Sound’s offering will be “enhanced through the addition of Pandora’s data on music preferences, patterns and trends,” Pandora said. “The acquisition will also benefit brands that advertise with Pandora by delivering access to insights that can help them identify artists to partner with and measure the reach and impact they achieve through those partnerships.”