TCL Adds to 2015 Roku TV Lineup With Seven Models in Two Series
TCL said seven new TCL Roku TVs will be available later this month in stores and online. The company announced three HDTV models in March in the 3700 series of Roku TVs and will add to those with three HD…
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models in the 3800 series and four models in the 3850 Decorator series. TCL launched Roku TV to address “the way consumers use TV today” with an emphasis on streaming “instead of as an afterthought,” said Chris Larson, vice president, TCL North America. The shift in consumer behavior “has only accelerated since the launch,” with streaming becoming more popular with consumers who are demanding smaller channel packages and supplementing the packages with streaming, Larson said Wednesday. Roku TV offers more than 2,000 streaming channels, he said. All TCL Roku TVs have the Netflix Recommended TV designation indicating they offer “easy access to Internet TV services, faster performance, and new features that enable a next-generation smart TV experience,” said TCL. Models in the 3800 series of HDTVs include the 32-inch 32S3800 ($229), 40-inch 40FS3800 ($339) and 50-inch 50FS3800 ($479). The flagship series, with a metallic gunmetal finish and aluminum pedestal stand, includes the 32-inch 32S3850 ($249), 40-inch 40FS3850 ($359), 50-inch 50FS3850 ($529) and 55-inch 55FS3850 ($699), the company said.