Sharp Roku TVs Don't Command Price Premium at Best Buy
Sharp has become the first Japanese brand to sell TVs through the Roku TV platform. It joins Chinese brands Hisense and TCL and Best Buy’s Insignia house brand as TVs that offer direct access to the Roku Channel Store via…
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the Roku reference design and operating system. The Roku TV-enabled Sharp TVs are available through Best Buy stores in the U.S. and Canada, said Roku. The Sharp Roku TV models have HD resolution and a 60 Hz native refresh rate, said Roku. The 43-inch Sharp Roku TV was selling at Best Buy.com Wednesday for $379, which was $20 less than a 42-inch Sharp model listed as an exclusive Best Buy offering. The 50-inch Sharp Roku TV was selling for $499, the same price as a non-Roku-enabled 50-inch Sharp TV, we found. A new feature in Roku TV is Roku Feed, which lets viewers know when shows or movies they’re interested in become available to stream, and at what price, said the company. With the Feed feature, Roku will deliver automatic updates when relevant streaming information is available, including when a movie is first released for streaming, when it becomes available from additional streaming services and when the streaming prices change, it said.