Apple Competitors Should Look Outside China for Smartphone Expansion, Says IDC
While Apple’s strong Q1 sales were largely driven by smartphone growth in China (see 1504280034), China’s overall year-on-year market growth in the quarter “flattened significantly," said Melissa Chau, senior research manager at International Data Corp (IDC). Apple and Samsung will…
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continue for the rest of the year to battle it out at the high end of the smartphone market with their 6 series smartphones, but all vendors will be “squeezed on falling ASPs" (average selling prices), she said. Apple’s challenge for the No. 1 smartphone spot in Q4 “returned to a clear lead for Samsung in Q1," said Anthony Scarsella, IDC research manager.